Monday, September 16, 2019

Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1

Loyalty is 6X more powerful than satisfaction, 11X more accurate than NPS, 18 months ahead of focus groups and tracking studies, and can optimize brand and marketing advertising and media outreach by 20%.

Oh, and our 2019 Loyalty Leaders rankings are in, and the leaders are #1 in their sectors.

Top Line: Digital domination has weakened. Automotive, Retail, and Restaurant brands have flourished. Here’s MarTech Advisors’ deeper dive into this year’s Top-20 Loyalty Leaders 

And here’s where 55,000+ U.S. consumers loyalties lie, examining 900 brands across 110 categories. For the complete 2019 Top 100 Loyalty Leaders List, click here

Bottom Line: Brands that make loyalty and emotional engagement a strategic priority alwaysappears high on the Loyalty Leaders List. More importantly, they alwaysappear atop consumers’ shopping lists too because loyalty is a key leading indicator of brand success, that correlates with sales at the 0.80+ level.

And the numbers aren’t really magic. They’re just predictive loyalty meeting category opportunity.

For more information regarding the Brand Keys 2019 Loyalty Leaders List, your brand’s position on the list, or information about integrating predictive loyalty and emotional engagement into your research efforts, contact: Leigh Benatar at 212-532-6028 or leighb@brandkeys.com.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Tuesday, August 20, 2019

How Do You Feel About Gun Control?

Sixty-four percent (64%) of respondents in the 3rd wave of our TV News Trust survey said heavier-than-usual TV news coverage and editorial POVs regarding gun violence were the dominant basis for current trust evaluations.

For additional metrics and insights, we invite you to read our Research Intelligencer survey here: “MSNBC Ascends In TV News Trust: Fox News, 'Trump' Plummets

Another 25% of the 3,972 respondents cited reporting on the president and Congress, and 9% indicated analysis of the economy. Of the remaining 2%, nobody mentioned video games.

What that means we’ll leave up to you.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Sunday, August 11, 2019

New Insights About Your Customers

Brand Keys always welcomes the opportunity to share insights with our colleagues, so we’d like to take this opportunity to recommend a new resource.

With more granular and targeted customer data coming in from every conceivable direction and platform, managing and leveraging it is more problematic and complex than ever.

So, here’s a site that covers all of the disciplines in the customer insight ecosystem that explores the latest research, technologies and personalities driving the customer revolution. It’s called The Customer.

We recommend you take a look because while knowledge has always been the most valuable commodity on earth, it’s equally true that knowledge shared is power multiplied.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, August 05, 2019

August Is “Brand Innovation Month”

Well, not really. 

But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey.

This is our 7th year conducting the survey, and this year we’ve identified some loyalty paradigm shifts that will have a number of outcomes that will affect brand perceptions, market behaviors, and bottom lines.

We always welcome these opportunities to share our survey findings with our clients and colleagues, and in this instance invite you to read Mike Giambattista’s Wise Marketer article, “Brand Loyalty Survey: The Most Innovative Tech Brands.

For additional insights into innovation transformation, innovation half-life, and the marketing aftereffects of innovation inactivity, feel free to reach out to Leigh Benatar(leighb@brandkeys.com) for a detailed report.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Tuesday, July 30, 2019

2019’s Most Innovative Tech Brands

It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two– and only two– basic functions: marketing and innovation.”

Brand Keys emphatically agrees, which is why this is the 7thyear we’ve surveyed consumers as to their perceptions of tech brand innovation.

5,127 B2C, B2B, and D2C consumer interviews identified this year’s 27 most-innovative brands. 

Consumers also organically placed each brand into one of three innovation segments: Predictable, Lifestyle, or Mercantile, with brands ranked according to how consumers saw a particular brand’s innovation skills meaningfully transforming their lives. 

Some brands consumers rated tops in innovation this year included Amazon, Patagonia, Snap, Sephora, Oatley, IBM, Peloton, Shopify, Instagram, and Hulu.

For the complete, segmented brand innovation list, insights into innovation transformation, innovation half-life, and the marketing aftereffects of innovation inactivity, contact Leigh Benatar (leighb@brandkeys.com) for a detailed report.



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Wednesday, July 03, 2019

Advertising That Gets Consumers to Rally Round the Brand

Happy July 4th!

When you have a moment, we invite you to look at Wise Marketer’s What Makes A Brand Patriotic and a Customer Loyal.” It turns out it’s not all flags and fireworks when it comes to today’s new paradigm for patriotism.

And if you’d like to see how some of the brands citizen-consumers voted to the top of the patriotism list do it right, here’s some advertising that makes a real emotional connection and will get you humming, “You’re a Grand Old Brand.” 

Brands that can make emotional connections with a value as powerful as patriotism will always have a strategic advantage when it comes to winning the hearts, minds, and loyalty of consumers. 

Do it right and consumers don’t only stand up and salute, they stand up and buy!

Happy Independence Day!


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Tuesday, June 25, 2019

Who Is America’s Most Patriotic Brand?

We all know there’s no shortage of brand challenges.

And yes, brands have always had to compete in sector-driven frameworks. 

But now they have to compete in socio-political contexts too, the most fundamental challenge there being what does it mean for a brand to be  “patriotic.” 

Why is it the most fundamental?

Well, political polarization, consumer tribalism, and more fervent social movements have upended traditional brand perceptions. That’s deepened the need for brands to define themselves when it comes to being “patriotic.”Flags and fireworks alone won’t do it anymore. 

Consumers – all genders, ages, and political affiliations – now see themselves as being more “patriotic.” The challenge? To manage your brand, so consumers recognize the patriotic values they see and feel in themselves. 

For insights into the patriotism challenge we invite you to read Ethan Jakob Craft’s AdAgearticle “Jeep, Disney, Ford & More: Consumer Survey Reveals America’s Most Patriotic Brands.”

For a complete list of brands leading this year’s patriotism parade, look here.

Today, patriotism isn’t just nice to have. More and more it’s a value brands needto have. 

And when you’ve got it, consumers don’t just stand up and salute, they line up and buy!

Happy Independence Day!


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.