Monday, February 10, 2020

2020 Consumer Complexity WARNING!

We’re pretty sure if you’re reading this blog, you already know consumers are complex.

The thing is they’ve gotten really complex.

How “really complex”? 

85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have new, consumer-generated configurations. That means how consumers viewcompare, and buy in your category have changed!

Oh, and the attributes, benefits, and values that form the components of those loyalty drivers? Those have grown more complex, more connected, and more emotional. In 96% of the sectors. So, in all likelihood, yours have too.

For a deeper dive into issues related to consumer complexity today, and challenges your brand will face tomorrow, take a look at a recent Q&A between Media Daily News’ Charlene Weisler and Brand Keys president, Robert Passikoff.

Today’s reality is the consumer does not behave as he says, he does not say what he thinks, and he does not think what he feels. 

And according to our predictive metrics, it’s not going to get any easier tomorrow!


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Tuesday, February 04, 2020

Everybody’s Got To Eat!

There’s an old Russian proverb that goes, “Always choose a restaurant that gives you a table near a waiter.” Today, though, consumers’ appetites for restaurant loyalty is far more complex than where they sit.

From where Brand Keys sits – and with the aid of our 2020 Customer Loyalty Engagement Index  – we have a clear sightline on the values, viewpoints, and expectations consumers hold when it comes to out-of-home dining loyalty. 

Take a look at this Restaurant News article and see which coffee, pizza, casual dining, and fast food brands fared best this year when it came to cooking up customer loyalty.

An Italian provers says, “People disappoint but pizza is eternal,” which, as this year’s data demonstrates, is entirely dependent on not disappointing customers when it comes to delivering on their dining expectations.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Tuesday, January 28, 2020

What 62,474 Consumers Said About Your Brand

62,474 consumers.

85 categories.

833 brands.

Brand Keys predictive assessments (a combination of psychological, emotional engagement, and rational evaluations consumption of your brand’s marketing & advertising, statistically fused)  provide. . .

The most accurate loyalty assessments available anywhere!

Review findings of our 25th annual, 2020 Brand Keys Customer Loyalty Engagement Index here.

Access survey details, brand highlights, marketing implications, and the 21st Century definition of “loyalty” here.

For more information regarding where your brand stands when it comes to 2020 customer loyalty, contact Leigh Benatar at leighb@brandkeys.com


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, January 20, 2020

Get Ready For 2020’s Biggest Loyalty Event

On January 27, 2020, Brand Keys will release its 25th annual Customer Loyalty Engagement Index, assessing 85 categories & 833 brands.

For 2020 we talked to 62,474 consumers, 16 to 65 years of age, from the 9 U.S. Census Regions, on the phone, online & in-person. They self-selected categories in which they are consumers & brands for which they are customers.

We used our independently-validated methodology­ ­– ­a combination of psychological inquiry & some really ingenious higher-order statistical analyses – that fuses emotional & rational category aspects & customer expectations to identify 21st century loyalty assessments that correlate very (very) highly with behavior & your bottom line!

This year we merged our metrics with a new, best-in-class platform – Media GPS analytics –combining actual brand communication consumption with emotional engagement, making these loyalty assessments the most accurate anywhere in the marketing world.

For more information about where your brand stands, watch this space in one week. Or contact Leigh Benatar at leighb@brandkeys.com for a sneak peek.  

Loyalty ain’t what it used to be. For the future it’s more important than ever.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, January 13, 2020

Five Steps to 2020 Customer Success

Here are 5 things your customers are thinking about. You probably should too.
  1. How they view, compare, and buy in your category? Hint: It’s more emotional than rational and vastly different than it was in 2019.
  2. What attributes, benefits, and values contribute most to a customer’s decision to buy? Hint: On average, marketers miss more than 40% of them. They’re mostly emotional.
  3. What expectations consumers hold for the path-to-purchase drivers that create engagement and inspire loyalty in your category? Hint: They grow 7 times faster than brands keep up. 
  4. How well your brand delivers against what consumers really expect? Hint: Not as well as you think.
  5. How do your brand communications affect customer loyalty? Hint: More than you think. Our Media GPS analysis can simplify that.
To find out how to correctly answer those questions, we invite you to contact Leigh Benatar at leighb@brandkeys.com and look into our 2020 Customer Loyalty Engagement Index and take 5 steps to 2020 success.

In the meantime, watch for the release of our 25th annual 2020 Customer Loyalty Engagement Index on January 27th.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, January 06, 2020

Are Millennials To Blame As U.S. Car Sales Hit The Brakes?

The multi-year boom in auto sales that slowed last year, is predicted to continue to slow into 2020. Are Millennials to blame?

It would be an easy-out to blame Millennials for the slowdown, but the fact is reports on the death of Millennials buying cars have been greatly exaggerated. As the song goes, it ain’t necessarily so. 


While there are plenty of interesting ramifications the Millennial cohort brings to the auto and other industries, perhaps the most important take-away is this: Millennials are looking to the future. 

And cars are ultimately going to help them get there.

P.S. Insights like the ones discussed in the attached article were identified via our predictive, emotional engagement assessments. You can use them to help your brand get you to where you want it to be.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Friday, December 06, 2019

A 26-Day Head Start On The Future

2020 is only 29 days away!

Astonishingly, opinions camouflaged as “2020 trends” started showing up 245 days ago. That’s a kind of premature research release – however well-meaning – marketing history has proven is not prediction but events that have already made themselves felt in the marketplace. 

So, a ton of stuff out there already past its use-by date. Not new “trends," more like the new-normal. 

Brand Keys (www.brandkeys.com) has decoded consumer behavior since 1985, identifying annual trends – real dynamics that change the competitive landscape – based, this year, on 120,000+ consumer psychological assessments in B2C, B2B, and D2C categories for 1,200+ brands. 

That lets us predictively identify authentic and imminent trends with considerable (and independently-validated) accuracy. That lets us measure the true direction and velocity of consumer and category value shifts. More importantly, that lets us identify trends correlating with consumer behavior in the real-world marketplace at the 0.80+ level.

Want to see where you should focus your attentions now? Take a 3-minute break and examine 7 authentic trends in Martech AdvisorOh, and some stuff you should probably move to the back burner.

We know, the past cannot be changed. But the future is yet in your power. Here’s a 29-day head start.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.