Tuesday, October 13, 2020

Presidential Polls Don’t Predict

Sorry, they don’t. They’re snapshots of particular moments in time, so not entirely extrapolative. Solution? Use loyalty and engagement metrics for a more predictive polling experience.

Why? Because they’re leading-indicators of consumer (and voter) behavior and provide clarity in byzantine situations.

 

As it seems it can’t get any more byzantine than the upcoming Presidential election, and as a public service, we’re providing a simplified DIY Presidential Election Engagement formula in this week’s column in The Customer.


You can take it in the privacy of your home or office.

Is it accurate? Our model has been used in every Presidential election since 1992, Bill Clinton v. George H.W. Bush. It has correctly predicted the winner in every presidential election, except in 2000 where George W. Bush beat our predicted winner, Al Gore. That’s an enviable, overall 86% success rate, even more extraordinary when you consider our model wasn’t designed to factor in Supreme Court rulings. Oh, and we called the 2016 election for Donald Trump too. 

And, OK, your “Ideal Presidential Candidate” may not exist. Today. But with enough votes. . . you never know what’s possible until you do.

 

Go vote.




Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, October 05, 2020

What Customers Aren’t Telling You

With all the research platforms and outreach available to brands and marketers, meaningful and differentiating insights are still a challenge, because there’s a lot customers aren’t telling you.

But there are ways around that conundrum.

 

Here’s one effective solution from the Best Customer Guide.



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.




Monday, September 14, 2020

2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others

The COVID-19 and economic pandemics have disrupted everything. How we live, how we work, how we socialize, oh, and how we look at brands. That includes all 1,121 brands in the 109 categories assessed in this year’s Loyalty Leaders List. 

Via our psychological emotional engagement assessments, we answered three subliminal questions consumers used to predicate brand purchases:

  1. Which brands showed up? 
  2. Which brands delivered when needed most? 
  3. Which brands best met my always-very-high-and-getting-higher expectations? 

Brands that showed up, delivered, and met expectations – including 20 brands new to the top 100 ­– were approved and purchased by consumers. No-shows were snubbed! 

More survey details and rankings can be found here

Our Customer Loyalty and Engagement reports (available January 2021) provide the most accurate loyalty diagnostics available anywhere. They correlate very, very highly with customer behavior, sales, and profits.  

For more information about real loyalty assessments, pre-ordering your 2021 report, how to integrate leading-indicator loyalty into current research efforts, or where your brand ranks on this year’s list, feel free to reach out to Leigh Benatar at leighb@brandkeys.com



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Tuesday, September 08, 2020

Pandemic Tests Apparel Shopper Loyalty

Since the pandemic, 22 retailers have filed for Chapter 11.  

That’s a total of 42 this year – twice as many as all of 2019.

 

For an inside view, take a look at this ABC News report.

 

Whether consumers support a brand enough to survive a pandemic comes down to how much loyalty a brand engenders. Want to see how apparel retailers measure up? Our most recent loyalty survey results can be found here.

 

It’s said, “Clothing makes the man.” But as it turns out, loyalty ultimately makes the brand.




Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Sunday, August 30, 2020

What’s Your TV News Hot-Button?

It’s been two years since we started tracking trust levels viewers have for the TV news brands they watch regularly.

And while the TV news brand spectrum is as divided as the political landscape, viewers have indicated they’re watching more TV news – and trusting it more too.

 

Viewers said there were five primary issues that keeps them glued to their screens. They rank like this

 

There’s a new, 6th issue – sports – that only just showed up, as major league teams boycotted games in support of BLM protests. 

 

It’s strange to think back that there was a time, when TV news was expanding to an hour, that producers didn’t know how to fill the time and space. In today’s mediascape, that doesn’t seem to be a problem anymore.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, August 24, 2020

What Your Consumers Expect

Expectations are ultimately the yardstick consumers use to measure brands, and marketers can use to measure brand loyalty.

Nothing seems to stop or even slow expectation growth. So, no surprise expectations are up again. 

 

In fact, the current medical and economic pandemics have only fanned the desires of consumers in the form of greatly increased category expectations. Some more than others, some more evident than others, but this Research Worldarticle identifies the sectors that have seen the largest expectation escalation here

 

If you are interested in how current events currently effects your category and brand, send a request to Leigh Benatar at leighb@brandkeys.com and we’ll let you know what opportunities lie ahead for you.




Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Sunday, August 09, 2020

Guess What Fox News & Netflix Have In Common

 Our subject comes from a Fast Company article covering our 18th annual Most Patriotic Brands survey.

This year the brandscape is little different. The coronavirus, politics and protests have changed consumers’ lives and their definitions of patriotism when it comes to brands.

 

Twenty-two percent (22%) of brands in the top 50 are new. Long-established categories have had to make room for those brands seen as being more empathetic and, thus, more patriotic,  so some regulars didn’t show up this year. For this year’s brand parade, click here.

 

Consumer cohorts have gotten more patriotic this year too. If you want to see where your cohort fell, click here.

 

BTW, if your brand is able to make the kind of powerful emotional connection patriotism creates, consumers don’t just stand up and salute, they stand up and buy!



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.