White hair does not necessarily engender wisdom.You may be asking yourself why I would make that statement, and that would be a reasonable question to ask. Oh, and it has nothing to do with the picture accompanying this note.
The reason it came to me was despite the fact that while there is nothing on heaven or earth that is going to stop “The Da Vinci Code” movie from being a hit, certain issues regarding viewer engagement have been raised recently in Hollywood.
Nothing along religious, or ethical, or legal lines. Not Opus Dei or jealous authors threatening the movie premier. No, they’re comments regarding Tom Hanks’ hairstyle in this movie.
No, really, his hair.
Apparently Hanks grew his hair long for the role of Robert Langdon, the Harvard symbologist, who is summoned to the Louvre Museum to examine a series of cryptic symbols that ultimately relate to Da Vinci's artwork. There’s been a whisper campaign going on in Hollywood about how unattractive it is. How people will hate it. How people will hate the movie. Really.
Anyway, so now you can add “the hairstyle” to the growing list of engagement touch-points marketers have to worry about. Will they or won’t they engage?
Only the hairstylist knows for sure!
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