Apparently The Best Way To Ensure Engagement Is To Invent It

Management guru Peter Drucker pointed out that one of the true drivers of profitability (besides loyalty) was “innovation.” A form of marketing consonance could, therefore, exist in regard to high levels of engagement with innovation amongst people who exhibit high levels of interest in, well, innovation.

That thought came to us while looking at a new unobtrusive marketing measure – the number of patents annually issued in a particular geographic area – that were clearly a powerful indicator of where pockets of innovation resided throughout the United States. Here are the top 20 places in the US with the most annual patents overall:

1. San Jose, CA
2. Sunnyvale, CA
3. Austin, TX
4. Palo Alto, CA
5. Fremont, CA
6. San Diego, CA
7. Cupertino, CA
8. Boise, Idaho
9. Mountain View, CA
10. Santa Clara, CA
11. Houston, TX
12. San Francisco, CA
13. Portland, OR
14. Seattle, WA
15. Los Altos, CA
16. Rochester, NY
17. Plano, TX
18. Saratoga, CA
19. Menlo Park, CA
20. New York, NY

Fred Allen noted, “California is a fine place to live – if you happen to be an orange.” But on the basis of these findings, those concerned with engagement inventiveness might make note that it’s a fine place to live if you’re an innovator too.