I'll Have 14 Sesame Bagels, Lightly Toasted With A Schmear. And A Coke, Please.

Next month Coke will launch Enviga, a sparkling green-tea drink they claim is "calorie deficient" rather than calorie-packed.

The beverage uses a blend of green-tea extracts, called epigallocatechin gallate, or EGCG for short, known to boost metabolism, have no more caffeine than a cup of coffee, and provide 20% of an adult’s daily calcium requirements.

Dieting and weight-watching are trends that have long been with us. But now consumers have a choice between calorie-laden beverages, low-calorie drafts, zero-calorie potions, and now, negative-calorie beverage infusions. A brand manager from Coca-Cola noted, "this is about the little steps you take every day in order to have a more balanced lifestyle.” Funny, we used to call it “calorie banking.”

Three cans a day of the drink ostensibly will burn an average of 60 to 100 calories. Or you could just eat half a bagel each morning!