Flogging The Flogs

If the past couple of decades have proved anything it’s that consumers have been well ahead of marketers in creating “spaces” where engaging conversations take place. Marketers have, indeed, been adept at adapting what the consumers have created, and that includes blogs.

Some marketers, desperate to appear “with it” and wanting to maintain contact via new consumer touch points, and not content to have to deal with actual blogs, thought it would be a really good – and creative – idea to invent fake blogs, “Flogs,” get it? Anyway generally it backfired, following the well-established marketing precept, “thou shalt not screw with thy consumer.”

The Consumerist is hosting a survey to determine the best fake marketing blog for 2006. Leading contenders are McDonald's for its “4Railroads” and “McD Million winner” flogs, Wal-mart for its “Walmarting Across America” and Sony for its recent “All I Want For Xmas Is A PSP” flog.

Take a look at the survey http://www.consumerist.com/consumer/alliwantforxmasisapsp/vote-for-best-flog-224718.php and share your real voice!