Horrifying Sales

It’s been said that nothing on Earth is so beautiful as the final haul of candy and treats on Halloween night. Unless, of course, it’s $5 billion in Halloween sales.

Fueled by warmer weather and earlier availability of Halloween products in stores, 75% of consumers polled by Brand Keys reported that they’ll celebrate Halloween, with the average consumer planning to spend $75.00 (versus $60.00 spent in 2006).

For more on the consumer-side of this up-and-coming holiday, we invite you to read Halloween Becomes a Living Nightmare for Thrillseekers from Reuter’s Karen Bretell.

With retailers around the country reporting sales increases of +20% it sounds more like a dream than a nightmare!

Happy Halloween!