The median age of people watching prime time TV is 48 years old. Five years ago – just before the invasion of the media landscape by a slew of new technology platforms, one should note, the median age was 44.
Just the Boomers getting older, you say? Well, only a little. The fact is that younger consumers are watching far less TV than before. In fact, they spend about as much time now with their computers as they do with their TV sets.
Someone once suggested that technology is a way of organizing the universe so that man doesn't have to experience it. Given the trends in media consumption patterns perhaps we’ll soon need to rephrase that by adding the phrase “via TV.”