The Keyhole: Peeking at 21st Century Brands

The Keyhole makes observations about consumers, brands, ads, & marketing, through a predictive customer loyalty lens. Most marketing is ineffective to today's bionic consumer, given undifferentiated products, loss of "brandness," & hard to come by profits. Marketers talk about "engagement" but nobody seems to be doing a very good job measuring or integrating it into what they do & it shows! The Keyhole opens a dialogue on this subject & suggests real-world solutions with the marketing community.

Thursday, April 30, 2009

And Speaking of Disappearing Brands. . .

(Actual dialogue reported)

FATHER READING NEWSPAPER AT BREAKFAST: “General Motors said it’s eliminating the Pontiac.”

19-YEAR OLD SON: “What’s a ‘Pontiac’?”

(For proof of the power of predictive loyalty metrics, we invite you to re-read our January, 30, 2006 blog, “Loyalty Proceeds Profitability. Always!”)

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Thursday, April 30, 2009

And Speaking of Disappearing Brands. . .

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