Thursday, October 08, 2009
Is a Mona Lisa Extra Value Meal In France’s Future?
Celebrating its 30th anniversary in France, a new McDonald's will be installed in December in the Carrousel du Louvre food court, an underground mall that adjoins the museum. Some think it’s going to be a great coupling; the world's most visited museum and McDonald's top market outside the United States.
In fact, according to our Customer Loyalty Engagement Index, McDonald’s ranks #1 in the Quick-Serve Restaurant category that according to our most recent update looks like this:
4. Burger King
8. Jack in the Box/Taco Bell
But in France and other countries and cultures, McDonald's is symbolic of US ethos, globalization, and a homogenization of cultures, so not everybody is happy.
No comment was offered by the Louvre about the arrival of its new neighbor (the mall adjoins the museum but is privately owned) but the mixing of French fries and French art are raising some hackles in France, with some calling the incursion the “Disneylandization” of French culture and cuisine.
Of course, it has been pointed out that one of the glories of visiting foreign lands is the local ethnic cuisine. It’s fair to say that in today’s world when it comes to food, only McDonald's is the great equalizer.
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