When The Moon Hits Your Eye Like A Big Pizza Pie, That's Amore

There’s a proverb that goes, “between the wish and the thing life lies waiting.” But what with continually increasing consumer expectations and the immediate gratification offered by the Internet, people aren’t keen to wait for very long for very much these days.

But in New York City on West 41st Street people stand on line 24/7 at the counter of 99¢ Fresh Pizza. One block over is 2 Bros. Pizza. They charge $1.00 a slice (tax included), and both restauranteurs offer the same daily special: 2 slices and a can of soda for $2.75, which is what you’d pay for a single slice at most other places.

OK, so consumers – even those with high expectations – will stand on line for a real deal, but if you watch the national pizza chains promotions carefully, you can sometimes find even better offers, and they’ll deliver directly to your home. The 3-for-$5-each offers, even for three smallish pies, equates to about 83¢ a slice.

While not all chains offer the deals all the time, here’s how customers of the national chains rated their pizza for value in the 2010 Customer Loyalty Engagement Index:

1. Domino’s
2. Pizza Hut
3. Papa John’s
4. Godfather’s
5. Little Caesar’s
6. Round Table
7. Chuck E. Cheese

But deal or no-deal, people love their pizza. In fact, it’s fair to say that pizza is a lot like sex. When it's good, it's really good, and when it's bad, it's still pretty good.



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