Mothers Hold Their Children’s Hands For A While, But Their Hearts Forever

And because that statement is so true, jewelers, flower shops, restaurants, and clothing retailers have hit the mother-lode this year, according to our 2012 Brand Keys Mother’s Day survey. Whereas last year’s filial consumers bought Mom trendy electronics, this year’s consumers are getting back-to-basics with traditional gifts such as brunch and bouquets in a big way.

The good news: Spending is up 10% over last year with celebrants planning to spend an average of $163.00, or a 2012 Mother’s Day spend of nearly $17.2 billion. Virtually everyone (90%) indicated they’ll be celebrating, with anticipated purchases breaking out as follows (parentheses indicate changes from last year):

1. Cards 97% (unchanged)
2. Flowers 73% (+3%)
3. Brunch/Lunch/Dinner 60% (+2%)
4. Gift Cards 60% (unchanged)
5. Clothing 42% (+6%)
6. Jewelry 38% (+13%)
7. Spa Services 20% (+3%)
8. Books/e-books 20% (+3%)
9. Electronics 10% (unchanged)
10. Candy 5% (unchanged)

And where are consumers buying these mom-entous presents? The survey says:

1. Specialty Stores 45% (-5%)
2. Discount Stores 43% (unchanged)
3. Department Stores 35% (unchanged)
4. Online Stores 29% (+1%)
5. Catalog 15% (-5%)

As you select a present, it’s well to remember that, “the heart of a mother is a deep abyss at the bottom of which you will always find forgiveness."

Particularly if you buy a bauble or take her to a place only a mother could love. 

Happy Mother’s Day to all!

Share on Facebook