For those you who may have missed it, Summer officially
started last week, and that means vacations for most people. Vacations, which
used to be regarded as a luxury, have become a necessity in today’s world.
Nearly 95% of folks we polled in our Customer Loyalty Engagement Index
indicated they had no intentions of cutting back on their vacations.
This year, the top-5 U.S. destinations turned out to be the
usual suspects:
- Las Vegas
- Orlando
- Hawaii
- New York City
- Washington, DC/ Los Angeles
For those hankering for foreign climes, the top-5 cities
ranked like this:
- London
- Rome
- Paris
- Barcelona
- Dublin/Prague
That consumers are not giving up travel does not mean that
they’ve stopped looking for good deals. So when it came to “value” here’s the
top-5 rankings of the four categories of hotels we track:
Luxury
- Inter-Continental
- Ritz Carlton
- Four Seasons
- Fairmont/ W Hotels
Upscale
- Hilton
- Marriott
- Hyatt
- Doubletree/ Embassy Suites
Midscale
- Best Western
- Hampton Inn
- Ramada
- Holiday Inn
Economy
- Days Inn
- Quality Inn
- Econo-Lodge
- Travelodge
- Motel 6
George Bernard Shaw wrote, “The great advantage of a hotel
is that it’s a good refuge from home life.” But the need to relax, recreate,
and re-charge is taking precedence no matter what the economy or the cost of
gasoline and airline baggage fees.
So
for most Americans, another thought is true: a vacation is what you take when
you can’t take what you’ve been taking anymore!


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