Next week is Independence Day and Americans will celebrate with the traditional backyard barbeques, family gatherings, and the customary holiday/summer beverages: iced tea, lemonade, and beer. Lots and lots of beer. The Independence Day holiday is the #1 occasion for sales and servings of beer – ahead of Memorial Day, Labor Day, and yes, sports fans, even Super Bowl Sunday.
This year the Belgian brewing conglomerate, Anheuser-Busch
InBev, could end up controlling more than half the U.S. market if the rumored
acquisition of the remaining 50% they don’t already own of Mexico’s Grupo
Modelo SAB (Corona), goes through. There are, of course, potential antitrust
concerns, although AB In Bev could divest some of their smaller brands like
Natural Light, Busch, and Michelob to ease some of those concerns.
In the meantime, as concerns loyalty to beer brands, here
are this year’s rankings according to our Customer Loyalty Engagement Index:
Regular Beer
- Sam Adams/Coors
- Stella Artois
- Corona
- Heineken
- Guinness
- Michelob
- Miller
- Budweiser
Light Beer
- Sam Adams Light
- Coors Light
- Michelob Light
- Bud Light
- Natural Light
- Miller Lite
- Amstel Light
There’s been a flow of beer deals since InBev’s takeover of
Anheuser_ Busch. SABMiller acquired Foster’s and Heineken NV bought Femsa
(Modelo’s rival in Mexico), but whichever brand you prefer, raise your glass
and toast America. After our own 4th of July holiday we’ll be back on the 10th.
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