A wet Spring and a dry Summer have conspired to produce
record-breaking ragweed (and other) pollen counts. And no matter how dry you
think it was, tree pollen counts are nearly a 1,000 times above average.
Now those microscopic pollen particles are swirling through the air, triggering itchy eyes, runny noses, headaches, coughs and sneezes and scratchy throats for autumnal allergy sufferers. And while the pollen from these weeds may be microscopic, the consequences for allergy sufferers aren’t.
Avoiding the pollen itself is the best way to avoid symptoms. But good luck with that! Next to moving to Antarctica, over-the-counter (OTC) medicines, usually non-drowsy antihistamines, are pretty much the only help you can seek to reduce severity of these allergy symptoms. And seeking some word-of-mouth as it relates to your nose, we turned to the Brand Keys Customer Loyalty Engagement Index to see how OTC Allergy Medicines were rated by suffering consumers. Here’s how the brands we track currently rate:
1. Claritin
Now those microscopic pollen particles are swirling through the air, triggering itchy eyes, runny noses, headaches, coughs and sneezes and scratchy throats for autumnal allergy sufferers. And while the pollen from these weeds may be microscopic, the consequences for allergy sufferers aren’t.
Avoiding the pollen itself is the best way to avoid symptoms. But good luck with that! Next to moving to Antarctica, over-the-counter (OTC) medicines, usually non-drowsy antihistamines, are pretty much the only help you can seek to reduce severity of these allergy symptoms. And seeking some word-of-mouth as it relates to your nose, we turned to the Brand Keys Customer Loyalty Engagement Index to see how OTC Allergy Medicines were rated by suffering consumers. Here’s how the brands we track currently rate:
1. Claritin
2. Zyrtec
3. Benadryl
4. Chlor-Trimeton
5. Sudafed
6. Tylenol
There are home remedies that range from vacuuming your pets to washing your hair every time you go outside to lemon and honey draughts (liberally mixed with vodka apparently makes it more palatable) or peppermint tea (which can also be improved with a tot of whiskey).
But for real brand relief, understanding what makes
afflicted consumers choose one tablet over another is the surest way to end
their suffering, no matter what season!

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