The price of gasoline being what it is, and what with the
limited protection that sunscreens offer anyway, we at Brand Keys decided on a
stay-cation, forgoing the beach – and accompanying Hamptons traffic – to have
some fun with digital.
The result is the creation of animations, now posted on the
Brand Keys YouTube channel. Now anyone can just click, watch, and
listen – sitting back as we take you through:
- Pulling back the curtain on how we do what we do: Brand Keys Methodology
- The view at the cross hairs of digital technology and brand strategy: Brand Keys Digital Platform GPS
- Why you should break up with copy-testing open-ends as a measure of good ad strategy: Brand Keys on Strategic Communications
- Why the word "engagement" is still the most important word in branding: Brand Keys Strategic Brand Equity Engagement
As with all our in-person visits with brand teams, these
animations include actual case studies that do far more than theorize how the
engagement marketplace should work. We put our predictive metrics forward in
these animations to demonstrate why brands count on them to implement the most
effective strategy for engaging consumers – whether through media transactions,
brand architecture development, equity assessment, digital platform placement,
or communication development and testing.
Please feel free to share these links, especially with those
who did not take either of our books –The Certainty Principle or Predicting
Market Success – to the beach this summer. While summer is indeed over, and
these animations do have something to teach, no worries – there won't be a
test.
Unless of course you count the one the consumer is always
giving brands as they measure them against what they really want.
Welcome back!
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