- Pulling back the curtain on how we do what we do: Brand Keys Methodology
- The view at the cross hairs of digital technology and brand strategy: Brand Keys Digital Platform GPS
- Why you should break up with copy-testing open-ends as a measure of good ad strategy: Brand Keys on Strategic Communications
- Why the word "engagement" is still the most important word in branding: Brand Keys Strategic Brand Equity Engagement
Thursday, September 06, 2012
What We Did On Our Summer Vacation
The price of gasoline being what it is, and what with the limited protection that sunscreens offer anyway, we at Brand Keys decided on a stay-cation, forgoing the beach – and accompanying Hamptons traffic – to have some fun with digital.
The result is the creation of animations, now posted on the Brand Keys YouTube channel. Now anyone can just click, watch, and listen – sitting back as we take you through:
As with all our in-person visits with brand teams, these animations include actual case studies that do far more than theorize how the engagement marketplace should work. We put our predictive metrics forward in these animations to demonstrate why brands count on them to implement the most effective strategy for engaging consumers – whether through media transactions, brand architecture development, equity assessment, digital platform placement, or communication development and testing.
Please feel free to share these links, especially with those who did not take either of our books –The Certainty Principle or Predicting Market Success – to the beach this summer. While summer is indeed over, and these animations do have something to teach, no worries – there won't be a test.
Unless of course you count the one the consumer is always giving brands as they measure them against what they really want.