- Green Mountain
- Maxwell House
- Chock Full ‘O Nuts
- Seattle’s Best
Tuesday, October 02, 2012
Coffee Basics for Aliens
So you’re sitting on a bench kind of putting off going to work or at least steeling yourself for it, and a spaceship lands. Out comes some sort of creature. It/he/she sits down and asks what liquid refreshment you are absorbing. “It’s coffee,” you say. “What’s that?” it/he/she asks.
OK, play along. You buy the premise, you buy the bit. As most beings in the known universe do know, coffee is a brewed beverage with a distinct aroma and flavor. It’s prepared from the roasted seeds of the coffee plant. The beans are inside coffee ‘cherries’ that grow on trees. For most, coffee has a stimulating effect due to its high caffeine content. They don’t say coffee is the best thing to douse the sunrise, for nothing!
When it comes to production, coffee comes from nearly 80 countries on this planet, but most comes from Brazil, Vietnam, Indonesia, Colombia, Ethiopia, Guatemala, Mexico, and Honduras.
When it comes to consumption, it looks like this: the European Union, the United States, Brazil, Japan, Russia, Canada, Ethiopia, and the Philippines.
When it comes to loyalty to packaged coffee – for those aliens out there that’s ground coffee in, well, a package you take back to your home/home planet and prepare yourself – according to our 2012 Customer Loyalty Engagement Index, here’s the top-10 ranked packaged coffee brands:
Whether you call it “coffee,” “café,” or “joe.” Or “ink,” or “java” or “mud,” for coffee drinkers of all universes, it turns out that a morning without coffee is, well, sleep!