So you’re sitting on a bench kind of putting off going to
work or at least steeling yourself for it, and a spaceship lands. Out comes
some sort of creature. It/he/she sits down and asks what liquid refreshment you
are absorbing. “It’s coffee,” you say. “What’s that?” it/he/she asks.
OK, play along. You buy the premise, you buy the bit. As
most beings in the known universe do know, coffee is a brewed beverage with a
distinct aroma and flavor. It’s prepared from the roasted seeds of the coffee
plant. The beans are inside coffee ‘cherries’ that grow on trees. For most,
coffee has a stimulating effect due to its high caffeine content. They don’t
say coffee is the best thing to douse the sunrise, for nothing!
When it comes to production, coffee comes from nearly 80
countries on this planet, but most comes from Brazil, Vietnam, Indonesia,
Colombia, Ethiopia, Guatemala, Mexico, and Honduras.
When it comes to consumption, it looks like this: the
European Union, the United States, Brazil, Japan, Russia, Canada, Ethiopia, and
the Philippines.
When it comes to loyalty to packaged coffee – for those
aliens out there that’s ground coffee in, well, a package you take back to your
home/home planet and prepare yourself – according to our 2012 Customer Loyalty
Engagement Index, here’s the top-10 ranked packaged coffee brands:
- Dunkin’
- Starbucks
- Green Mountain
- Folgers
- Peets
- Allegro
- Maxwell House
- Chock Full ‘O Nuts
- Seattle’s Best
- Caribou
Whether you call it “coffee,” “café,” or “joe.” Or “ink,” or
“java” or “mud,” for coffee drinkers of all universes, it turns out that a
morning without coffee is, well, sleep!
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