Deutsche Telekon’s USA-based T Mobile and MetroPCS – companies
that have not done well in the highly competitive U.S. wireless providers
category – have agreed to merge their businesses.
Our current Customer Loyalty Engagement rankings correlate
perfectly with the sizes of the wireless providers – competitive coverage maps
in magazines notwithstanding:
- AT&T
- Verizon
- Sprint
- T-Mobile
MetroPCS is much, much too small to show up on our National
survey and T-Mobile, which has been losing customers over the past two Brand
Keys Loyalty & Engagement Indices, will gain access to airwave space to
expand their broadband but not customers, at least not right away.
Connectivity is a critical driver of loyalty in the wireless
category and currently T-Mobile and MetroPCS use different technologies, so
their phones don’t actually work on each other’s networks. But with combined
resources to expand coverage and build on 4G technology they might be able to
become a viable competitor to the Big-3 in the category.
The proposed merger seems as if it will facilitate wireless
growth and consumer choice. And, likely, yet another outlet for iPhones!
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