This new, combined airline would create the nation’s biggest airline, bringing the number of major airlines down to only 3 main carriers and a handful of budget carriers. And a bunch of regionals. And while the consolidations have resulted in service cuts in certain markets, the airlines have also become more profitable.
According to our 2013 Customer Loyalty Engagement Index, here’s how the airline brands currently rank. FYI, strength relates to how well the brands have managed to create real levels of emotional engagement between themselves their passengers (this is versus a category Ideal, calculated to be 100%). If you think that the percentages posted below are lower than you might expect, try and remember back to your last flight, and conjure up how pleased you were. Just landing safely, close to on-time, doesn’t count.
- US Airways (86%)
- Southwest (84%)
- JetBlue (83%)
- Delta (82%)
- United (79%)
- American (78%)
As to the name, it turns out that the merged company would be called “American Airlines” (who spent 2 years and a gabillion dollars on a new logo, so they must figure, why let that go to waste?), would be based in Fort Worth, TX, with 94,000 employees and 950 planes.
Which works out to a lot of people and planes that could take you to an awful lot of places. Although, given the merger talks, the most important – and successful – trip the brands may take, is the one where they actually manage to meet each other halfway.
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