It was also Mr. Ogilvy who said, “Don’t bunt. Aim out of the ballpark.” We congratulate DDMO on their homerun, and for their willingness to use research for what it does best—enable, not stifle, great creative by providing truly consumer-based engagement insights.
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Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.