Thursday, March 21, 2013

What Happens When You Win a Gold Ogilvy Award?




You celebrate!

Tuesday night we had the honor of celebrating with our client – Delta Dental of Missouri – when they took home the gold in the Health and Personal Care category. We invite you read one of the most incredible case studies ever written.
 
It was David Ogilvy himself who urged clients to put their trust in research because it helped make “good advertising better,” and, as that’s what we do for a living, we thank the DDMO for putting their faith in our predictive brand and engagement metrics. 
   
It was also Mr. Ogilvy who said, “Don’t bunt. Aim out of the ballpark.” We congratulate DDMO on their homerun, and for their willingness to use research for what it does best—enable, not stifle, great creative by providing truly consumer-based engagement insights. 

We’re proud to be part of your team!


Connect with Robert on LinkedIn.
 
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.


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