Fifty years ago the phrase, “Made in the USA,” had nationalistic and quality-assurance resonance for Americans. Then came the “Global Marketplace” and here we are. But recently the phrase “Made in the USA,” or the inference of the phrase – apparently in anticipation of newer smartphone models - has been resurrected for Apple and Motorola ad campaigns.
Connect with Robert on LinkedIn.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.