We released the results of our 2014 Customer Loyalty Engagement Index last week (click here to download the 64-category/555-brand rankings), and it turns out that innovation is one of the critical emotional values that fires up engagement, loyalty, and differentiation, as well as consumer behavior in virtually every category. It’s been independently validated that once a brand fires up emotional engagement and loyalty and differentiation, sales and market share heat up too. Which is pretty much the aim of every brand, but, of course, is more easily said than done.
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Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.