Three years ago Meg Whitman, CEO of Hewlett Packard, instituted a new turn-around attempt in the form of a new line of printers. More precisely, multi-functional printers (MFP’s). At the time of that announcement, H-P ranked 5th of 5 major brands we tracked in the MFP category and HP stock was at a ten-year low. In the spirit of fairness we did mention at the time that H-P was the largest printer maker in the world, but only if you counted number of “units.” It had only a miniscule share of the then-burgeoning MFP market.
Time will tell, but it’s also worth remembering the old marketing maxim, “Bad decisions made with good intensions are still bad decisions.”