They call the Academy Awards the “Super Bowl for Women.” Unlike the Super Bowl, ad space was sold out four months before the event. Just like the Super Bowl, ad rates were up to $1.9 million for a 30-second spot with first-time host, Neil Patrick Harris.
With engagement assessments, advertisers can do better than that.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.