History and Tradition (30%): Is the game and the team part of fans’ and community rituals, institutions and beliefs?
Pure Entertainment (21%): How well a team does, wins and losses sure. But even more importantly than a win-loss ratio, how entertaining is their play?
Authenticity (20%): How well they play as a team. What’s the offense and defense like? New managers, as they’re seen to be responsible for the genuineness and credibility of the team, can also help lift this driver. Sometimes a new stadium can affect this driver.
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