Sure, a stack of 13,600,000 hundred-dollar bills. But we were thinking more in terms of a brand. One that’s green and worth $1.36 billion.
- The Fresh Market
- Trader Joe’s
- Sprouts Farmers Market
- Fresh Thyme Farmers Market
- Whole Foods
And if retail or food vendor brands – be they markets, super and otherwise, or fast or fast-casual, diner or fine dining – wish to profit, they would benefit from adopting the following mantra, “Nothing tastes as good as being healthy feels.” Which turns out to be equally true about a brand’s bottom line.
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