The 2016 National Basketball Association playoffs have concluded but when it comes to the fans loyalty is much more than a team’s win-loss ratio.
Authenticity: How well they play as a team. Sometimes a new arena and, often, a new manager, can help lift this driver. A new name helped the Hornets. Which brands sponsor the team can matter as well.
History and Tradition: Have the game and the team become part of fans’ and community rituals, institutions, and beliefs? For some teams it accounts for the lion’s share of loyalty they possess. Think about a team like the Washington Wizards, only a reasonable level of History and Tradition keeps them out of the cellar.”
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