The 2016 National Hockey League Stanley Cup playoffs began April 13th and 61 days later the Pittsburgh Penguins took both the Stanley Cup and now the #1 spot in the Brand Keys 2016 Sports Fan Loyalty Index.
2. Chicago Blackhawks (#1)
3. St. Louis Blues (#4)/ Washington Capitals (#10)
4. Boston Bruins (#2)/ New York Rangers (#2)
5. San Jose Sharks (#4)
History and Tradition:
Particularly if you have the right metrics in place.