Tuesday, October 03, 2017

Brand Success Is Right Around The Corner

2018 is right around the corner and you never know what’s coming unless you can see around that corner. It could be something critical to your brand’s success but, regrettably, not many brands can see around those corners.

Why? Well, structure of the marketplace has changed – but more powerfully, changing consumers are the ones making all those corners more difficult for brands to see, let alone see around.

All this means is now’s a good time for brands to adopt an engagement and loyalty-based measurement approach that is predictive of how consumers will behave in the future and what values brands should attend to. The one hiding just around the next corner.

We can help with that. We’re Brand Keys and we’ve spent more than three decades developing and honing emotionally-based, predictive brand metrics, that provide marketers with an opportunity to possess emotionally-based insights that no traditional, digital, or social research ever matches. Insights that predictively identify real choices real people make in the real marketplace.

The 22nd annual Brand Keys Customer Loyalty Engagement Index (CLEI) will be fielded again this January. We’ll be talking to over 50,000 consumers, men and women, 16 to 65 years of age, drawn from the nine U.S. Census Regions. We will examine 1,000 B2C and B2B brands in over 100 categories. We may already be measuring you – and your competitors.

The research, a combination of validated psychological measures and some very smart higher-order statistical analyses, has been independently validated by organizations like the ARF, the ANA, and ESOMAR. More importantly, the findings correlate with consumer behavior and brand profitability at levels of 0.85 or higher. So insightful, cost-effective, effectual, and powerfully accurate brand insights will help you and your brand see around next year’s corners.

For more information about our correlated-to-behavior, emotionally-based, and independently-validated brand insights, and to find out if your brand is or can be included in the 2018 CLEI, give Leigh Benatar a call (212-532-6028) or email him (leighb@brandkeys.com). He can answer any questions about how helping you see around those tricky category corners will help to grow your brand.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies. 

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