Sunday, December 10, 2017

A Brand New View of Your Brand

All you have to do is to look at the marketplace to see that the velocity of brand growth has slowed in virtually every category you’d care to name. We predicted this trend back in 2010.

At the same time we also predicted the appearance of a customer-led, digitally-centric marketplace paradigm that would require brands to get closer to their customers. We got that one right, too.

You and your brand are living that prediction right now! But when we said that, we weren’t referring to targeting or outreach. The digitally-driven marketplace has made targeting easier, and with a little effort and a database any brand can find anyone on any platform.

But reaching out to a potential customer and actually touching one are two distinctly different things. Today, when it comes to how brands “look” at the consumer, much of what’s done remains relatively unchanged from the last century. We’d like to offer you a better, independently validated approach.

Brand Keys specializes in brand loyalty and emotional brand engagement research. We’ve perfected a predictive model that has been independently validated to correlate very highly (.85+) with positive consumer behavior in both the B2C and B2B marketplaces. Our emotional engagement model delivers correlated-to-behavior, 100% consumer-driven brand insights and loyalty metrics so clients can more accurately and profitably look at their 21st century consumers. We are able to identify all the values that contribute to real brand growth, all generalizable at the 95% confidence level.

So here’s an opportunity for you and your brand to take a better look at your category and your customers to help develop real brand insights that determine real choices real people make in the real marketplace:

Our 22nd annual Brand Keys Customer Loyalty Engagement Index (CLEI) will be fielded again this January. We’ll be talking to over 50,000 consumers, men and women, 16 to 65 years of age, drawn from the 9 U.S. Census Regions. We’ll be examining 1,000 B2C and B2B brands in over 100 categories. You (and your competitors) are probably already there.

Changing the way you look at your customer and brand will provide your brand with a new perspective that will fuel growth. The CLEI will tell you how customers see your brand, and what customers want to see.

For more information about our correlated-to-behavior, emotionally-based, and independently-validated brand insights, and to find out if your brand is or can be included in the 2018 CLEI, give Leigh Benatar a call (212-532-6028) or send him an email (leighb@brandkeys.com). He can answer any questions you may have about how consumers are really looking at your category and your brand.




Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies. 

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