Sunday, April 08, 2018

Why Retail is So Hard

You'd think that between the Internet, pricing apps, fast-fashion, and just-plain smarter consumers, Retail would have enough to deal with.

But no, it’s never that simple. Just when a sector thinks they have it figured out, another paradigm shifts and you have to start all over.

Happily, emotional engagement metrics can help to identify shifting category values 12 to 18 months ahead of traditional research. Retail being no exception.

What new value-based barricades does Retail have to storm now?

For an answer we invite you to read, Total Retail’s “How Politicsand Hashtags Changed the Face of Retail.”

We also think you’ll enjoy one of our What Happened? recordings, “Who Killed Retail?” The insights were based on predictive, emotional engagement measures. The outcomes? Well, let’s just say not every brands pays attention to important and shifting values.

If it helps, think of emotional engagement like a predictive tracking system for your category. 

Because values like these should always be on your brand's radar.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies. 

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