Monday, May 28, 2018

Millennials Share, But Boomers Buy

If you think all the Baby Boomers are retiring, it might be wise to keep in mind that Baby Boomers have a different philosophical view when it comes to “retirement.”

Maybe that’s because the average Baby Boomer feels nine years younger than his or her actual chronological age.

Or that Boomers – age 55+ – account nearly half of consumer spending, up 2% YOY.

Sure, 61% of Millennials tweet, so a lot, but Millennials, currently only account for 11% of consumer spending, which is down 3% YOY. This doesn’t mean marketers should ignore them, of course, but they shouldn’t become a marketer’s obsession either!

There’s more, so take a look at what we had to say in Laurie Petersen’s Whole Foods Magazine article, “Don’t Call Us Old! Reaching Boomers Where They’re At.”

Oh, one more thing marketers should keep in mind; Age is no barrier when it comes to buying.

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