Wednesday, June 06, 2018
Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. Well, they would, wouldn't they? It’s what they do for a living after all.
What Brand Keys does for a living, on the other hand, is ensure that brands better engage customers, grow, and profit, whatever platform they use.
But based on a new survey we can safely say too many emails can be bad for a brand’s engagement health.
BTW, we’re not talking about SPAM. Everybody hates SPAM! No, these insights are according to 1,806 consumers who requested they receive emails from the retail brands they cited and evaluated for us. So to be clear, not SPAM.
For more details about emails you’ve invited into your mailbox, we invite you to read Nina Lentini’s Marketing Daily article, “Many Brands’Emails Frequency Sours Customers.”
What we can say unequivocally is while there may not be a perfect formula for planning email marketing for your brand, there is a proven method to measure how emotionally engaging a brand’s email program is going to be.
And, happily, it can also inform your brand planners how often they ought to reach out to consumers, without also disengaging them.