Monday, July 16, 2018

When Category Values Shift, Hope Is Not A Strategy!

Our 23rd annual Customer Loyalty Engagement Index identified new consumer values that are creating unprecedented shifts in how consumers view categories, compare brands, and buy.

And buy again.

If you think this is an aberration or an eccentric deviation from the norm or a ‘blip’ on the radar, you’d better think again.

The analysis included 761 brands, evaluated by 50,527 consumers, 18-65 balanced for gender and political affiliation.

Shifts in brand values have resulted in category leadership changes and same-store sales and Quarterly profits in 60% of the B2C and B2B categories tracked.

Want to know how it might affect your brand? Read our Marketing Politics Weekly Op-Ed, “RisingImportance of Brand Values.”

Because when category values shift, hope is not a strategy!

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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