Tuesday, September 11, 2018
Top-100 Loyalty Leaders & 3 Brands Taking Over the World
Brand Keys 22nd annual Loyalty Leaders List is an analysis providing a comprehensive, cross-category perspective of brand loyalty today.
Loyalty’s Top Line: Digital and tech brands held their ground. Traditional brands worked harder and moved up the list an average of 11 positions. Big winners included T.J. Maxx, 5 Guys Burgers, Zara, and Lyft.
For an analysis of this year’s results we invite you to read Paul Ausick’s 24/7 Wall Street article, “Tech Brands Dominate Brand Loyalty Rankings.”
Oh, joke all you want about certain brands taking over the world, but from a loyalty perspective it’s a reality.
So not so much of a joke, and the loyalty Rule of Sixplaying itself out in the real world. Consumers that exhibit high degrees of brand loyalty in one category are 6 times more likely to use the same brand in another category. Brands in multiple categories this year were Amazon, Apple, and Google.
For this year’s top-100 Loyalty Leaders click here.
Loyalty’s Bottom Line: Brands that make loyalty and emotional engagement a strategic priority alwaysappear high on our list. Most importantly, they alwaysappear at the top of consumers’ shopping lists too.