Sunday, November 18, 2018

Black November

Earlier (and earlier) holiday shopping has become the “new normal.”

You’ve probably already seen ads in emails and online and on TV. “Black Friday Starts Now,” “Door-Buster Sales,” “Early Black Friday,” and (my personal favorite) “Black Friday on Monday.” 

You can’t have missed them. The deluge started 3 weeks ago. In fact, you’ve probably come to expectthem.

The earlier shopping is something Brand Keys calls “Black November.” 

Here’s how consumers are reacting to this shift in retail outreach. See our full survey results in this SmartBriefentitled, “Welcome to Black November.”

Brand Keys wishes you and your families a Thanksgiving filled with all the goodness of the season (it’s stillthis coming Thursday) and plenty of time to enjoy it!



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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