Monday, February 25, 2019

The Politics of Brand Trust

The President’s ongoing assaults on media trust notwithstanding, viewers dotrust their TV news brands. To varying degrees, anyway.

Where did the brand youtrust most rank in our most recent TV Trust survey? Take a look here.

These new findings suggest “trust” may pivot on the winds of political providence. What are TV News brands doing about it? Here’s what one brand is doing.

In a heal-thyself-related “trust” measure, trust levels­ in the President – by political affiliation – are down again this wave: Democrats 10% (-4%), Independents 19% (-3%), and Republicans 30% (-5%). 

For all brands – both media and political – it might be worth remembering trust takes years to build, seconds to break, and forever to repair.



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Monday, February 18, 2019

C-Suite Advisory: Digital & B2B Brands Consumers Trust Most

"Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. 

Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we tracked this year, on average by 250+% since 2018. 

Sure, consumer expectations increase each year – usually in the 2% to 25% range. So 250% is unprecedented. 

Unprecedented, but not unexpected.

Want to know more about trust, engagement, and brand success and what you should expect? We invite you to read CEO World Magazine’s Verified Trust = Brand Success.”

Today, loyalty is a fusion of emotional engagement, trust, and an ability for a brand to engage. The brands on top of this year’s category lists know that. 

More importantly they know how.

If we can help, we’d welcome the opportunity to work with you and your team.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Sunday, February 10, 2019

1 Thing 10 Brands in 10 Categories Have in Common

10 Brands:

Amazon Kindle 
AT&T Wireless 
Avis 
Discover Card 
Domino's 
Dunkin' 
Google 
Hyundai 
Konica Minolta 

10 Categories:

Automobiles
Car Rental
Credit Cards
MFP Copiers
Online Retail
Out-of-Home Coffee
Pizza
Search
Tablets
Wireless Services

1 Thing In Common:

https://www.mediapost.com/publications/article/331635/discover-card-avis-google-tops-in-customer-loyal.html


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

Saturday, February 02, 2019

How Effective Are This Year’s Super Bowl Ads?

It's just two days until Super Bowl kickoff, and we thought you’d find this Research Business Daily Report analysis of the high-stakes, big-game commercials of some interest. https://youtu.be/2pcwnRq1HsM

Brand Keys was privileged again this year to share our emotional engagement-based evaluations of this year’s ads, which will be seen by what’s estimated to be, 150 million viewers. That’s a lot of eyeballs!

We would, however, point out that we have a slightly different perspective than some of our colleagues regarding ad effectiveness. We’re not as concerned with how much consumers “like” the ads, or how many viewers are out there. Oh, and if it seems someone passed a Super Bowl Full-Employment Bill for Celebrities this year, you’re not far off, although that doesn’t guarantee ad success!

No, we’re far more concerned with ads’ effectiveness in creating real brand engagement and, ultimately, generating sales and profits. At $5.3 million for thirty seconds of air time + millions of dollars in production costs, a laugh, a sigh, or a tweet alone isn’t really an acceptable return on a budget spend this big. Getting Boomers to hum along with Bob Dylan may bring back memories, but it doesn't sell more product!

Given that this is the Super Bowl we’re talking about –– we’ll close with a thought that might be worth advertisers and brand remembering:

There is no ‘I’ in ‘team,’ but there is one in ‘Return-On-Investment.’


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.