Monday, February 25, 2019

The Politics of Brand Trust

The President’s ongoing assaults on media trust notwithstanding, viewers dotrust their TV news brands. To varying degrees, anyway.

Where did the brand youtrust most rank in our most recent TV Trust survey? Take a look here.

These new findings suggest “trust” may pivot on the winds of political providence. What are TV News brands doing about it? Here’s what one brand is doing.

In a heal-thyself-related “trust” measure, trust levels­ in the President – by political affiliation – are down again this wave: Democrats 10% (-4%), Independents 19% (-3%), and Republicans 30% (-5%). 

For all brands – both media and political – it might be worth remembering trust takes years to build, seconds to break, and forever to repair.



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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