Tuesday, June 11, 2019
Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it!
But, unfortunately, they’re not.
The brandscape is littered with brands that didn’t market right and paid the price.
Here’s one brand that went from #1 to #19 (aka “last”) in their category in the 2019 Customer Loyalty Engagement Index.
The problem? Consumers didn’t buy their marketing or their vision of sex.