Tuesday, June 11, 2019

Marketing is a lot like sex. . .

. . . everybody thinks they’re good at it!

But, unfortunately, they’re not. 

The brandscape is littered with brands that didn’t market right and paid the price.

Here’s one brand that went from #1 to #19 (aka “last”) in their category in the 2019 Customer Loyalty Engagement Index.

The problem? Consumers didn’t buy their marketing or their vision of sex.

Here’s why.



Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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